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About Us
WHO ARE WE?
Changing the world with one sustainable, responsible and satisfyingly Fresh meal at a time.
Life on earth is changing. Through mass production of ‘long shelf life’ snacks, synthetic ingredients and false foods have become commonplace. We are spearheading a movement towards a more wholesome meal designation and delivery. By using mother earth’s natural processes, we harvest organic, non-GMO ingredients combined with free range, certified-humane animal proteins as the foundation of all our meals. Nature knows what it is doing, it has been doing it for a long, long time. We are just the in-between people to ensure nature’s dish arrives on your doorstep undisturbed.
WHAT DO WE DO?
Giving you access to life-enhancing, delicious nutrition as easy as the push of a button.
As our culture moves towards automation and higher demand, we offer a contrast to the over-saturation of low-tier food delivery services. We do all that work for you, so there’s no reason to keep eating the junk.
HOW DO WE DO IT?
Crafting original recipes using our own facilities, our own chefs and our own staff.
We are a 55,000 sq-ft. purpose-built operation in Anaheim, CA. Harvesting fantastic regional produce to cook deliciously real food. We have our own farms based in California where our farmers source nutrient-dense ingredients, to send directly to our kitchen. Ingredients include a wide range of fruits and vegetables, grass-fed beef, free range eggs & poultry and wild-caught fish.
Nothing is ever fried or frozen. We typically bake, steam or lightly grill, so ingredients retain their nutritional value and taste. The ready-to-eat meal journey is a process made simple only by the high-quality output of our team.
WHY DO WE DO IT?
Healthy habits performed daily are what make the difference.
Eating food is a need, but also a habit. It can be hard to break the habits of a lifetime by giving up easy food to shop, cook and clean up instead. A lot of people have the intention (every January, actually) to eat better and live better. Yet, more than 90% of new diets fail. Why? Because life is busy. It’s tough to maintain new habits.
But the reality is; people don’t always fail their diets; the diet also fails them. This is why Fresh N Lean is so revolutionary. We create recipes, meal plan, cook and deliver them to ensure your diet stays on track. It’s our mission to see a healthier, happier and more fulfilled human family.
FRESH N LEAN
LEADERSHIP
Meet our leaders!
Laureen Asseo
Founder & CO-CEO
Thomas Asseo
CO-CEO
David Belford
CFO
Lee Meyers
Chief Marketing Officer
Steve Passmore
COO
Paul Goodman
Chief Medical Officer
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Value and mission
EATING WELL SHOULD BE EASY.
Here’s the thing—anyone can make food. (Ok, almost anyone.) But we’re not anyone and we’re certainly not just making food. We’re a group of nutritionists, chefs, food fanatics and all-around passionate people who are creating nutritionally balanced, protein packed, macro perfect, junk-free, fully prepped craveable meals that don’t just fill you up, they feed your potential—potential to rock your meetings, crush your training goals or achieve something you never thought possible. How? Because eating the right food gives you the right foundation so you’re ready to get out there and get after it—whatever “it” is. From Keto to Paleo to Vegan and more, we make every recipe in our kitchen and deliver it to yours, which makes reaching your potential as easy as pushing a button—your microwave’s.
FEEDING YOUR POTENTIAL
The right food gives you the power, the energy and the focus to get after whatever it is you want to do and who you want to be. That’s why we don’t make food that just fills you up, we make food to feed your potential. Our chef-crafted meals are balanced, protein-packed and nutrient-dense so that every bite you take is fully optimized to give you everything you need to own your meetings, crush your training or achieve things you never thought possible. The best part? All these meals are available at Whole Foods, our Santa Monica store or delivered right to your door so all you have to do is pop it in your microwave and eat it. So let’s do this thing.
